Archives for March2016

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Weekly US-China News Issues: Mar 29th, 2016

Marketing

China’s Anbang raises offer for Starwood to $14 billion – Reuters

Disney appoints three Shanghai ambassadors – China Daily

Cainiao invests 1 billion yuan in delivery upgrade – China Daily

Microsoft-Yahoo talks: Now versus last time around – CNBC

First fireworks light up Shanghai Disneyland – China Daily

E- Commerce

Small Cities Will Power China’s Next Spending Wavev – Alizila

Taobao Now Built For Mobile, Zhang Says – Alizila

Amazon to Flipkart Clash in India’s Nascent E-Commerce Market – Bloomberg 

China sets new online import tax rules to level playing field – China Daily

Food & Ag

Starbucks’ commitment to donate leftover food to charity deserves praise – Los Angeles Times

McDonald’s, KFC Look to Go Digital in China – The Wall Street Journal

Banking

Why Barclays Sees Banking’s Future as an Information Business – American Banker

Real Estate

China’s real estate sector ‘a dual market’ – Shanghai Daily

Why One U.S. Region Is Heading for a Big Uptick in Home Sales – Realtor

China Business Insight

Li says foreign enterprises will be given fair treatment – China Daily

 

 

UCLA Extension luanchs its first Global Marketing program in China

 

Shanghai , China (March 25th, 2016)  – UCLA Extension, one of the nation’s oldest, largest, and most comprehensive continuing higher education providers,   launched its first program Global Marketing in Media, Sports & Entertainment  on March 25th in Shanghai, China. California Center provided all the marketing, recruitment and operation support to the program.

Students who attended the course are top managers from various companies, including Will’s Gym, LEDMAN Group,  Hunan Huasheng Media Broadcasting Company,  Sanxiang Huasheng Co Ltd of Hunan Daily Group, Shanghai International Marathon Organizing Committe, Shanghai Juss Event Management Co., Ltd.,  Chonqing Tinghui Advertising Co Ltd.,  Wuxi Subway Business Development Co.,Ltd., , Chongqing  Suhuang Construction Co Ltd., Chongqing Linchuang Culture Broadcasting Co Ltd., Chongqing Tinghui Advertising Co, Ltd., and U.S companies FitPro and Food and Beverage World.

Using case study examples from both sports marketing and entertainment marketing, the three day courses will help students to learn about marketing and positioning a product as a brand, understand target markets and how to reach them, and about leveraging international strategies to create valuable partnerships and revenue streams. In addition, participants will acquire proven approaches for determining the best sponsorship partnerships and the importance of creating a compelling fan experience.

UCLA EXTENSION GLOBAL MARKETING COURSE COVER

Global Marketing Course in China by UCLA Extension - Course Photo 2

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Weekly US-China News Issues: Mar 22nd, 2016

Marketing

Marriott wins back Sheraton-owner Starwood with new offer – Reuters

Google’s cloud business nabs Home Depot as client – Reuters

Apple announces four-inch iPhone SE and smaller iPad Pro – CNN

Zuckerberg, Ma Talk About Reality, Virtual And Otherwise – Alizila

E-commerce

China Baby Boom? Spending On Kids Is Soaring – Alizila

Pfizer Relies On E-Commerce To Drive China Sales – Alizila

Weekly US-China News Issues: Mar 15th, 2016

Marketing

Starwood Gets Offer From Group Led by Anbang, Threatening Marriott Deal – Wall Street Journal

Ali sports:  Turning Chinese Consumers Into Sports Lovers – Alizila

The 4 Kinds of Chinese Consumers Who Spend $7 a Day – Fortune

China to boost entrepreneurship to drive job growth – Nikkei Asian Review

E-commerce

Alibaba Winning China’s Mobile Ad Market – Alizila

Ma Vows Strong Commitment To Anti-Counterfeit Efforts – Alizila

Amazon.com’s primary e-commerce website back up after outage – Reuters

Upwardly mobile: Alibaba to gobble up 50 percent of mobile internet ad spending in China, again –   South China Morning post

Food & Ag

Bite-size options become a menu must-have – Food Business News

Shanghai’s new housing market remains buoyant – Shanghai Daily

Beijing seen as gaining ground in battle to curb illegal online lending to housing market – South China Morning post

China business Insight

Slower economy ‘won’t deter anti-pollution efforts’ – China Daily

Weekly US-China News Issues: Mar 8th, 2016

Marketing

Oceanwide taking $384m stake in Wanda mediafirms – China Daily

Alibaba bets on lottery firm AGTech with $308m – China Daily

America’s abandoned factories in hot demand – CNN

E-commerce

Alibaba Is Building An ‘E-Commerce Media Ecosystem’ – Alizila

Alibaba’s Daily Deals Site Provides Marketing Muscle – Alizila

E-Commerce Pushes Supply Chain Technology Consolidation – Wall Street Journal

What’s Next for Ecommerce in 2016? – Entrepreneur

E-commerce in emerging markets India online – The Economist

Food & Ag

Food lines in San Francisco: Worth the wait? – SF Gate

New tech reforms in China’s agriculture look to modernize market – CCTV America

 Banking

BBVA acquires Finnish banking startup Holvi – BBVA

The Future of Banking: Uber or Apple? – The Financial Brand

Real Estate

Mortgages are still getting cheaper – CNN

China slowdown to hit luxury real estate – CNBC

China Business Insight

Internet innovation set to drive China’s growth – China Daily

 

Weekly US-China News Issues: Mar 1st, 2016

Marketing

Alibaba’s Internet lender extends $6.88b in loans in 8months – China Daily

Airbus optimistic about Chinese market – Shanghai Daily

Top 10 cities with most billionaires in 2016 – China Daily

E-commerce

China Will Completely Dominate Global E-Commerce – Alizila

China Changes Tax Rules On Purchases From Overseas E-Retailers – Alizila

Tmall Driving More Than Just Sales For Top Beauty Brands – Alizila

An Expert’s Guide to Psychological Tricks to Boost Purchases (Infographic) – Entrepreneur

Food & Ag

Organic agriculture key to feeding the world sustainably – Science Daily

McDonald’s supplier donates $100K to OSU food safety program – Food Safety News

Banking

Top five banks to make mobile transfers between them free – China Daily

The 10 Best Banks of 2016 – Daily Finance

Real Estate

Vanke, US partners plan NY condo conversion – China Daily

Bank of America will offer mortgages for 3% down – CNN

China Business Insight

2016 China-US Tourism Year launched – China Daily

Speed of change: China through train journeys – China Daily