October 2016

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Your are Invited to Join 2016 Business/Cultural Trade Mission to China!

 

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California Center Led Chinese Delegation of All-China Bakery Association to Visit California Farms

October 13th, 2016 ( California) – California Center arranged a delegation of 70 people from All-China Bakery Association to visit Traina Foods and Heart Ridge Farms. Founded in 1996, All-China Bakery Associaton(ACBA) is a nationwide trade association under the leadership of All-China Federation of Industry and Commerce(ACFIC).   Led by U.S. Foreign Commercial Service, the delegation first attended International Baking Industry Exposition LLC (IBIE) 2016 Show in Las Vegas from Oct. 8th to 11th. After that they came to California to meet with suppliers.

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In the morning of  Oct. 13th, California Center led the group to visit the Traina Food,  which was founded  in 1926 and has been a full-scale provider of sun dried fruits and vegetables serving a global market.  Willie Traina , the CEO of Traina Foods and Tom Ielmini, Director of Industrial Sales welcomed the group and introduced the company and its products to the group.

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Former WNBA legend Ruthie Bolton was  invited to the visit with the delegation. Her coming excited the group and everyone enjoyed taking photos with her.  Ruthie started as a college basketball player at Auburn in the 1980s. A few year later, she led the United States women’s basketball team to the gold medal at the 1996 Olympics in Los Angeles.

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Ruthie Bolton (Left) with Willie Traina, CEO of Traina Foods

More Photo about Visit to Traina Foods  can be found on our Facebook page .

 

In the afternoon, California Center led the group to Visit Heart Ridge Farms, which produces the finest almonds in California. California Center has been working with Heart Ridge Farms since the beginning of 2016 and we are about to launch Heart Ridge Farms retail almonds in our E-commerce platform next Month. During the visit, Bill Pitman, the CEO of Heart Ridge Farms presented to the group the story behind Heart Ridge Farms and also introduced its proprietary ATS green processing technology which makes high-quality roasted almonds.   After the presentation, Bill led the group to visit the almond tree field to let the group understand how the trees are grown there.  The group were very excited to learn everything about Heart Ridge Farms and its products; they showed a lot interests in the bulk almonds that can be used for the food service industry.

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Feihui (Left), Vice President of ACBA with Bill Pitman, CEO of Heart Ridge Farms

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Lovely folks from Heart Ridge Farms

More Photo about Visit to Heart Ridge Farms  can be found on our Facebook page